Personalised jewellery attracts millennials
Millennials like other buyers want value for money. What sets them apart is the fact that they don't shy away from experimenting and they are very clear about what they want. An ideal
millennial would not necessarily be interested in going through hundreds of designs or spend hours at a stretch in choosing their jewellery. They want something which flaunts their individual taste and style. These unique and elegant jewellery pieces, which can complement their personality and style
is the game changer. They are usually interested in things which can be worn regularly and doesn't limit their clothing or accessories.
Bhavana Jakhia
Head Digital Ventures,
Om Jewellers
Mumbai
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