Indian Jewellery industry
Though the demands for diamonds are increasing in Kerala, it
is still the upper class and the middle class opting for it. The Kerala
audience is still obsessed with the plain yellow metal and that tradition will always
be same. Especially for the wedding seasons, it is the plain traditional gold
jewellery that sells more.
M S Prabhakaran
Managing Director
Prabha Jewels Industries
Malappuram
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