Few solutions for survival to remain in the trade and take
care of our artisans lively hood and to protect their job.
1- We have to create
a consortium of likeminded Jewellers friends among ourselves. (Brand)
2- One gold rate across the country.
3- Group of selected people to decide rates on the basis of
domestic market for melee and star of natural diamond taking its colour clarity
cut & carat in account, to earn trust of our consumers. This maybe a very
tough and technical work process for
people involved in to establish one rate all across the country, but a group of
people seating abroad put these regulation on our business and we all follow it
quite religiously.
What I understand wearing jewellery and to gifts our
children on their marriages will not disappear from Indian culture this maybe a
temporary phase as demand and supply of currency at stake in present
scenario,can be one of the reasons to purchase jewellery as it is not an
essential part of any bodies life.
Cashless economy is an only option in times to come as we
buy all other amenities car or house etc. through bank transactions now the
same system will introduce in our business as well, may be a proposed buyers
will take Jewellery also on EMI basis.
We have to endorse ourselves as brand to
meet their requirements and to meet in competition of multinational companies
are ready to enter in the country's market.
Thank & Regards To All.
Rakesh Kumar , Amritsar , India Jeweller Forum ( IJF )
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