Friday 22 January 2016

Reader’s Response : Platinum gets cheaper than gold

Metal for the next-generation

Platinum is being viewed as the next generation metal. A drop in prices has further fuelled the demand of platinum jewellery. However, price is not the lone factor for driving platinum’s demand in India. Earlier, customers had the option of only platinum love bands, rings and other small items. Now, there are more choices for Indian customers.

Pramod Mehta
Director, Shilpi Jewellers, Mumbai

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