Wednesday 11 December 2013

Art Of Jewellery December 2013 Month Issue

Art of Jewellery  India's Number One Jewellery Magazine check out what's main in December Month Issue
 
                                  

                           Appetite for gold sparks vibrant jewellery industry

 Kerala with its palm infringed beaches, flowing rivers, and plantation covered hills  has emerged as the gold capital of the country with its swanky retail showrooms and dynamic jewellery  business. A `must-see’ destination for tourists is also the hotspot for jewellery retail. Kerala, the epicenter  of gold consumption, accounts for just three per cent of the country’s population but nearly 20 % of its gold  market. With a per capita consumption of gold at four grams, said to be the highest in the world, Kerala is a  jewellery retailer’s paradise.


                                   Thrissur: Jewellery  manufacturing hub


Thrissur originally known as Thirusivapperoorand previously known by its anglicized form
as Trichur, is the fourth largest city in Kerala.Besides being the cultural capital of Kerala, it is a major financial and commercial hub of the state.However, what puts Thrissur on the global map is its jewellery making skills.

                                     Jewellery Specialties of Kerala



The jewellery of Kerala has always been reputed for its artistic perfection. Elaborate, heavy and painstakingly created by master craftsmen and traditional goldsmiths (called Thattans in the local Malayalam language), who belonged to the Hindu vishwakarma community, the jewellery designs were exclusive. Although women from all communities used to adorn themselves with varied ornaments, there were some typical designs for each caste or community.

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