PRESS RELEASE

8th HITEX INTERNATIONAL GEMS AND JEWELLERY EXPOSITION (HIGJE), INAUGURATED
BY RAVEENA TANDON, BRAND AMBASSADOR HIGJE 2012.

20th July 2012, Hyderabad: The 8th Edition of Hitex International Gems and
Jewellery Exposition (HIGJE) 2012 - Hyderabad’s One and Only Consumer
Jewellery Exhibition was today inaugurated by Bollywood Star and Brand
Ambassador HIGJE 2012 Raveena Tandon, at the Hitex Fair Grounds,
Hyderabad. The show has been recently acquired by the Bangalore based
media company- AOJ Media Pvt. Ltd.

Hitex International Gems and Jewellery Exposition begins on 20th July and
concludes on 22nd July 2012. This premium B2C gem and jewellery show will
witness the participation of over 100 spectacular and top notch retailers
from across India. The show is open to public for 3 dazzling days and will
have the jewellery connoisseurs, who's who of industry, local celebs and
the elite crowd come together for one of the greatest jewellery shopping
experiences.

“HIGJE 2012 brings in the promise of the best of jewellery from all over
India under one roof, and I am here to pick the best pieces for self” said
a beaming Raveena Tandon, Brand Ambassador HIGJE 2012 and Bollywood star.

Mr Sumesh Wadhera, MD AOJ Media, said “8th HIGJE 2012 is perfectly timed
just before the  Varalakshmi Vratham on 27th July, thus offers the
consumers the perfect opportunity for festival purchasing. What more could
the Hyderbadi’s ask for- with widest range and variety of jewellery
offered at the best discounted and affordable prices, all at 8th HIGJE
2012. HIGJE 2012 promises to be even bigger and brighter, with the
participation of marquee brands like-Meena, PanchKesari, Gitanjali,
Mangal, GIA, Diva, Khanna, Sainath, GRT, Amravati, PM Jewellers, D’Mart,
SurajBhan and Amarpali among others to name a few. Also, to make the 3 day
exhibition more exciting and interesting daily contests, where one could
win jewellery worth 50 thousand, lucky dip contests, free and educational
seminars by GIA on-‘Know your gemstones’ have been organized.”

The promotional campaign for 8th HIGJE 2012 is as detailed as the event
itself. With its focus on attracting customers, jewellery connoisseurs and
other industry figures, the campaign will be made highly visible across
print and electronic media. This includes advertising campaigns in leading
newspapers, magazines, FM Radio and also frequent mailers, posters, online
advertising, newsletters, dedicated website and convenient online
registrations. Also, not to forget personalized invitations to members of
all the elite clubs across India, outdoor media advertising etc.

HIGJE 2012 highlight is the exhibition of jewellery made from gold,
silver, platinum, diamonds, pearls, corals, semi-precious stones, and
gemstones. Equal emphasis rests on special offerings like antique and
fashion jewellery. The venue Hitex is the finest, most modern exhibition
centre in India today. Its world class infrastructure (Centrally A/C),
ample parking space etc. has made it extremely popular as a one-stop
resource for exhibitions and shows.


About Us:
AOJ Media is an ISO 9001: 2008 UKAS certified media company. It has at the
forefront, its flagship brand- The Art of Jewellery, India's No:1
jewellery magazine, and Events which provide businesses with a forum to
interact, engage, and arrive at decisions of mutual benefit. The
organization's principal role is to help businesses connect, share, and
grow. We do this in a variety of ways – Through audience-specific events
that unite businesses, through an industry-leading B2B publication that
shares business knowledge; and through the creation and stewardship of
industry-specific bodies that set the path for the category to follow.
This in-depth familiarity has been further strengthened by decades of
expertise in conducting B2B trade shows and B2C retail events across the
country. We are also the owners and organizers of some of the most talked
about shows in India viz: South India Jewellery Show (SIJS)-Bangalore,
Best Of India Jewellery Show (BIJS)- - Bangalore and the Kerala Gem and
Jewellery Show(KGJS)-Thrissur, to name a few. In addition to the Gems and
Jewellery vertical, AOJ Media is concurrently developing B2B interactions
in other industries also.

www.higje.in

www.aojmedia.com

__________________________________________________________________________
For Editorial queries please contact: Aditi Kumar, Manager-Corporate
Communications @ +919743896006, aditi@aojmedia.com