HIGJE 2012

Many decades ago, Hyderabad used to be known as- the City of Pearls. Not anymore. Over the past seven years, Hyderabad has rewritten its place in the history. Not content to be associated with pearls alone, today it has established its reign over all precious gems and jewellery.

This chapter began with the very first edition of Hitex International Gems & Jewellery Exposition, way back in 2004. Now, in 2012, HIGJE will reach a new pinnacle – its eighth edition –and the location could not be more befitting.

The 'Jewels of the Nizams' is this regions finest, most valuable jewellery collection. The famed Golconda mines, the source of the Kohinoor, and the Hope diamonds, are just a few kilometers away. And it is here, that you will experience the opulence and grandeur of HIGJE 2012, from July 20 to 22, at the Hitex Fair Grounds.

This is one of the largest show of its kind in South India, and Hyderabad's only consumer show. Its highlight is the exhibition of jewellery made from gold, silver, platinum, diamonds, pearls, corals, semi-precious stones, and gemstones. Equal emphasis rests on special offerings like antique and fashion jewellery.

HIGJE has already established itself as one of South India's finest consumer jewellery exhibitions. Hyderabad itself is a city rich in the jewellery tradition, and famous for its extraordinary wealth and discernment. In its new ownership with The Art of Jewellery, the HIGJE promise is poised to reach even superior heights. HIGJE 2012 will be everything the earlier HIGJEs have been, raised to a more spectacular level.

1. HIGJE 2012 will be held from July 20 to 22 – that's three whole days of amazing jewellery being showcased at Hitex Fair Grounds.

2. One and only Eighth edition consumer jewellery show in Hyderabad.

3. Varalakshmi Vratham, a festival deeply associated with wealth and prosperity, falls on July 27. This show gives you the perfect occasion to shop for it.

4. Raveena Tandon, brand ambassador HIGJE and Bollywood star, will be there to grace the occasion.

5. The event showcases leading retailers from all over India.

6. A professionally-designed and tastefully-executed floor plan creates segments for easy navigation.

7. Hitex is the finest, most modern exhibition centre in India today. Its world class infrastructure (Centrally A/C), ample parking space etc. has made it extremely popular as a one-stop resource for exhibitions and shows.

8. Engaging and rewarding promotions are flagged off through the day to keep audience interest alive.

Who should exhibit? 
Hyderabad is a well-known jewellery market, and HIGJE is its first and foremost consumer exhibition. It has already built its loyal fan following. Many are annual visitors who wait for HIGJE, year after year, to see, experience, and appreciate the latest and best of the gems and jewellery industry. Many others are connoisseurs, collectors, and individual consumers with high net worth. The exhibition has always been patronized by NRls, brides-to-be, rising stars in the professional arena, and the Who's Who of Hyderabad.

This makes it a great opportunity for retailers from all over India to reach this lucrative, high-involvement market. Retailers keen to exhibit in HIGJE 2012 can look forward to making good business of the following:

• Plain Gold & Studded Jewellery
• Diamond Jewellery
• Platinum Jewellery
• Fine Jewellery
• Loose Diamonds and Gems
• Jewellery Watches
• Silverware & Silver Jewellery

Book your stalls well in advance of the show and select the space that is best suited for your business needs.

Exhibitor Directory
List of prominent exhibitors in HIGJE 2012:
Gitanjali Group
Sainath Jewellers
Suraj Bhan Babulal & Co
Suraj Bhan & Co
Diva Jewels
Mangal Jewels
Semru Sales Pvt Ltd
Akansha Diamonds
Shreeraj Jewellers
GIA
Meena Jewellers
TBZ
C Krishnaiah Chetty & Sons
Arya 24 kt

The Art of Jewellery

The Art of Jewellery publication is a pioneer platform for the gem and jewellery industry in India. Backed by an ISO 9001:2008 certification, "The Art of Jewellery" magazine offers in-depth, well-researched editorial content produced and packaged aesthetically, to address the information needs of the industry, month after month. It is headquartered in Bangalore- with offices in Mumbai, Jaipur and Thrissur.

Over the years, the magazine has conceptualized and presented some of the finest consumer and trade jewellery events in the country. The Art of Jewellery has the expertise in organizing many exhibitions every year like Best of India Jewellery Show (BIJS ) in Bangalore, South India Jewellery Show (SIJS) in Bangalore, Kerala Gem and Jewellery Show (KGJS) in Thrissur and from this year onwards, the Hitex International Gems & Jewellery Exposition.

In its new ownership with the Art of Jewellery and Raveena Tandon as the Brand Ambassador HIGJE 2012, the B2C show is poised to reach the next level and achieve even superior heights.

•Bollywood Star Endorsement: HIGJE is for the first time being endorsed by a bollywood star –the ravishing Raveena Tandon.

•Top dailies: News features, advertising, and advertorials in leading national and local newspapers, including Deccan Chronicle, Times of India, Eenadu, Saakshi, Namaste Telangana, The Hindu, Deccan Today, Hindi Milap, Siasat, and Vaarttha.

•Exciting TV spots: Frequent TV spots on popular local TV channels like ETV, TV9, ABN, and Andhra Jyothi.

•Impactful OOH: Citywide outdoor campaign, involving 20-25 hoardings at popular locations.

•PR blitz: Special press meets and photo opportunities before and during the event.

•Glossy magazines: Features and advertising in popular women's and lifestyle magazines.

•FM radio: RJ mentions and radio spots at peak hours on the city's best-loved channels like Radio City 91.1 FM, 92.7 Big FM, and 98.3 Radio Mirchi.

•Significant web presence: Online advertising, e-newsletter campaign, a dedicated website, and convenient online registration.

•Personalized invitations: Customized invitations to members of leading premium clubs in the city.

•Others: Well-timed mailers, and eye-catching posters.

HIGJE 2012 Brand Ambassador and Bollywood Star-RAVEENA TANDON.

http://www.higje.in/

HIGJE 2012 is designed to be the most talked-about jewellery event of the year. Keeping this in mind, an elaborate promotional campaign will set the tone for the expo. The most impactful media vehicles will be selected to capture the attention of customers, jewellery lovers, and industry figures. A high degree of visibility across the print and electronic media will also attract walk-ins.