Sure, we’re only nearing the end of August. But if you’re like the
marketing team at Alexa, you’re already looking ahead to marketing
strategy, budgets, and plans for 2017.
As we prepare for a new year, our success depends on how well we apply what we’ve learned in 2016, to what’s to come.
We know that content was still really important in 2016:
11 experts share what they’re taking away from this year—and so should you.
Andy Crestodina
Co-Founder & Strategic Director, Orbit Media
Entrepreneur Magazine Top 50 Marketing Influencer in 2016
@crestodina
“Google Saves Twitter”
This is a headline I’d like to read. Someone needs to do it. Twitter is an important tool for marketers. It’s also a force for good around the world. Sadly, Twitter doesn’t have a sustainable business model. Just look at the stock price compared to Facebook over the last 12 months.
Someone will have to buy it before it crashes and burns or fills itself with ads. I’d pick Google for the job.
And yes, as a digital marketer, I love both Twitter and search. I love the subtle interaction between social engagement and search rankings. I love how quality is at the core of both. I think Google would do justice for the 300+ million active Twitter users.
But Facebook? They make money by throttling organic reach. They would change the character of Twitter by adding a pay-to-play algorithm. That’d be no fun…
Read More http://blog.alexa.com
As we prepare for a new year, our success depends on how well we apply what we’ve learned in 2016, to what’s to come.
We know that content was still really important in 2016:
- Types of content (video) – Why 2016 Will Be the Year of Video Marketing
- Distribution of content (mobile) – The Future of Mobile Content: Facebook Instant Articles vs. Google AMP
- Personalization of content (with data) – 8 Personalization Trends That Are Reinventing the Buyer’s Journey
11 experts share what they’re taking away from this year—and so should you.
Marketing Quotes 2016: What 11 Experts Want You to Know
If you could write a newspaper headline for the marketing industry in 2016, what would it be? Why?Andy Crestodina
Co-Founder & Strategic Director, Orbit Media
Entrepreneur Magazine Top 50 Marketing Influencer in 2016
@crestodina
“Google Saves Twitter”
This is a headline I’d like to read. Someone needs to do it. Twitter is an important tool for marketers. It’s also a force for good around the world. Sadly, Twitter doesn’t have a sustainable business model. Just look at the stock price compared to Facebook over the last 12 months.
Someone will have to buy it before it crashes and burns or fills itself with ads. I’d pick Google for the job.
And yes, as a digital marketer, I love both Twitter and search. I love the subtle interaction between social engagement and search rankings. I love how quality is at the core of both. I think Google would do justice for the 300+ million active Twitter users.
But Facebook? They make money by throttling organic reach. They would change the character of Twitter by adding a pay-to-play algorithm. That’d be no fun…
Read More http://blog.alexa.com
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