Why is this useful? As a business owner or marketer, it’s important
to know which sites are competing with your company online. Which sites
are attracting the same or similar visitors? Which sites are using
similar keywords or marketing to your target customers? In addition, you
may want to develop a list of websites similar to a target site for new
guest posting or advertising opportunities.
As a consultant or analyst, it’s important to understand your client’s competitors. Who’s getting the most traffic and the most engagement? What are the competitors talking about online? In addition, you may want to build a list of industry sites to track and evaluate in more detail.
As a salesperson, what other companies are similar to a current customer or prospect? What’s an easy way to build a list of potential companies to target?
For these use cases, and many others, it’s handy to have a way to quickly build up an accurate list of similar websites—sites that get similar visitors and that feature similar content.
With that in mind, Alexa has built a tool that uses proprietary algorithms to uncover similar websites based on factors like visitors in common and overlap in keywords used by the sites. The tool is called the Audience Overlap Tool.
Log into your Alexa account (Advanced or Insight Level) or start a free 7-day trial of either of these plans if you’re not a subscriber. You can also give the tool a quick test drive here.
Step 2: Go to the Audience Overlap Tool
If you’re in your account or starting a trial, navigate to the Audience Overlap Tool in the
sidebar under the Competitive Research section of the Alexa Marketing Stack.
Step 3: Input a target site and run the analysis
Type your website in the search box if you’re looking to see who has a high overlap with your own site.
Or if you’re looking to evaluate a competitor’s site, a partner’s site, or a site you want to analyze or benchmark, input that target site in the search box.
In our example, we’ll use “socialmediatoday.com”. Once you click “Find Similar Websites”, it will generate a list of sites ordered from high “Audience Overlap” at the top, to low overlap towards the bottom.
More Info-http://blog.alexa.com/how-to-find-similar-websites-using-alexa/
As a consultant or analyst, it’s important to understand your client’s competitors. Who’s getting the most traffic and the most engagement? What are the competitors talking about online? In addition, you may want to build a list of industry sites to track and evaluate in more detail.
As a salesperson, what other companies are similar to a current customer or prospect? What’s an easy way to build a list of potential companies to target?
For these use cases, and many others, it’s handy to have a way to quickly build up an accurate list of similar websites—sites that get similar visitors and that feature similar content.
With that in mind, Alexa has built a tool that uses proprietary algorithms to uncover similar websites based on factors like visitors in common and overlap in keywords used by the sites. The tool is called the Audience Overlap Tool.
How do I use the Audience Overlap Tool?
We’ll go through a set of simple steps to use the Audience Overlap Tool to find a set of similar websites. Learn how the Audience Overlap tool can help you:- Identify and analyze online competitors
- Develop industry lists
- Create lists of target sites, or
- Benchmark websites against others.
Log into your Alexa account (Advanced or Insight Level) or start a free 7-day trial of either of these plans if you’re not a subscriber. You can also give the tool a quick test drive here.
Step 2: Go to the Audience Overlap Tool
If you’re in your account or starting a trial, navigate to the Audience Overlap Tool in the
sidebar under the Competitive Research section of the Alexa Marketing Stack.
Step 3: Input a target site and run the analysis
Type your website in the search box if you’re looking to see who has a high overlap with your own site.
Or if you’re looking to evaluate a competitor’s site, a partner’s site, or a site you want to analyze or benchmark, input that target site in the search box.
In our example, we’ll use “socialmediatoday.com”. Once you click “Find Similar Websites”, it will generate a list of sites ordered from high “Audience Overlap” at the top, to low overlap towards the bottom.
More Info-http://blog.alexa.com/how-to-find-similar-websites-using-alexa/
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