Create desire for jewellery watches
The cover story 'Jewel Watches: Next big opportunity' was very informative. Watches have long enjoyed a unique status among luxury goods. But in today's competitive environment, we have to pro-actively drive jewellery watch sales just like all the other luxury businesses do. We all have to bring innovative ideas to our consumers on a regular basis – through this, we will inspire a passionate desire to buy jewellery watches.
Mahendra Shah
Director, Ciemme Jewel Ltd
Mumbai
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