Indian diamond traders to team up miners to bring back the lost sparkle

Falling sales and squeezing margins have prompted Indian diamond trade to consider teaming up with miners like Rio Tinto, ALROSA and De Beers and launching a marketing campaign in strategic markets like China, Latin America and the Middle East.The plan is to rope in international advertising agencies and celebrities to promote diamond that of late has lost its sparkle worldwide. The Indian diamond trade has decided to also seek government help to reduce. Read More